The “Value-First” Cold Outreach Sequence

This sequence includes four touchpoints designed to nurture the relationship with the prospect before you go for the pitch. Let’s break it down.

Touchpoint 1: The Educational Email
Touchpoint 2: The Personalized Follow-Up
Touchpoint 3: The Soft Pitch
Touchpoint 4: The Final Pitch

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As you implement this sequence, you’ll want to scale your outreach while still maintaining a personal touch.

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Here here a few tips to personalize at scale:

Use Dynamic Fields: Tools like Clay.com or Clearbit can help you pull in specific data points (like recent company news or job changes) to keep emails personalized.

Segment Your Audience: Break your audience into smaller segments based on industry, role, or specific pain points so you can tailor messaging more effectively.

Automate Where Possible: Use automation for follow-ups but ensure each message feels like it was written specifically for the recipient by leveraging personalized templates.

The “Value-First” Cold Outreach Sequence

Here here a few tips to personalize at scale:

Summary